Our platform solves the challenge of ad fragmentation.

EHRs primarily focus building platforms to administer health.

Advertising is a very lucrative part of their business but cannot distract EHRs from the business of improving lives.

LANE4.io is purpose-built to help EHRs. LANE4.io understands and uniquely addresses challenges EHRs face trying maximize their advertising business while minimizing operational costs and distraction.

Brands allocate the vast majority of the budget to programmatic advertising.

An SSP is a technology platform ad publishers use to access and increase programmatic demand for their ad inventory.

Demand-Side Platforms represent the interest of brands and agencies.. DSPs help them buy valuable ad inventory at lower cost.

Supply-Side Platforms represent the interests of ad sellers or publishers. SSPs help them sell more ad inventory at or above market value.

DSPs and SSPs work together using technology to help ad buyers and seller find each other and agreeable terms of sales thousands, if not millions of time per day.

Aggregators use manual outdated processes to buy ad inventory at low cost and resell the inventory at higher cost to manufacturers and agencies.

SSP is technology used by ad sellers to programmatically sell their inventory to demand partners (typically DSP and agencies).