Making it simple to source demand, manage, and maximize the value of your EHR ad inventory
3 Ways We Maximize Buyer Reach
Increase Access to EHR Ad Inventory
EHRs are publishers but primarily focus on using their technology to improve health administration.
Their technology creates unique advertising opportunities during at critical moments of care but it wasn’t built for programmatic integrations.
Target High Value Audiences At Scale
EHRs offer unique advertising opportunities to HCPs at critical moments of care.
However, even the largest EHRs struggle to provide better than a 10% match rate requiring demand partners to go from EHR to EHR cobbling a relevant match rate together.
Many EHRs have been created specifically to address health administration in specific specialties.
While these advertising opportunities are incredibly valuable, it's to a very select number of brands, and direct integrations are cost-prohibitive.
3 Ways We Maximize Buyer Performance
Advertising To HCPs In EHR
EHRs unique advertising opportunities during important moments of care allow demand partners to deliver performance unmatched by any other media channel.
Only EHR Advertising allows brand messaging in the exam room as HCPs administer care.
Target Beyond NPI
NPI targeting is closely tied to performance and is the way most brands and agencies choose to engage HCPs. Did you know there are other ways to effectively target HCPs with EHR advertising?
EHRs have other targeting variables that can increase performance and reach.
