Increased DSP reach is important. But, DSPs are not the only demand partner EHRs need to maximize reach.
Agencies buy programmatically before inventory is auctioned. Agencies vie for premium inventory and are willing to buy at a fixed budget, price, and duration.
Attract Demand Partners
Reach is important to demand partners, too. Demand partners want access to targeted inventory at a scale that quantifiably impacts brands.
Often, individual EHR systems don’t have enough reach to offset the demand partners’ integration costs.
3 Ways We Maximize Seller Performance
Maximize Inventory Revenue
Programmatic advertising is designed to increase operational efficiencies, not revenue.
To maximize performance, you must go beyond real-time bidding to include other, more lucrative programmatic deal structures.
Streamline Demand Partner Management
EHRs need to scale demand partnerships to maximize demand and revenue performance.
To maximize performance, you need scaleable solutions to manage additional demand-side partners and their challenges.
