EHR Aggregators: Simplify Your Connections and Amplify Your Scale

Let’s clear something up: Lane4.io is not an EHR aggregator — and we don’t compete with you.

You represent agencies and brand teams looking to access EHR ad inventory. We represent EHR platforms looking for a cleaner, more scalable way to bring that inventory to market.

We’re a Technology Platform, Not a Middleman

EHRs and health systems use Lane4.io to organize, standardize, and activate their ad supply.

• EHRs pay Lane4.io for our services.

• We don’t buy or resell EHR ad inventory.

• We don’t call on brands or agencies.

Think of us as the pipes, not the pitch.

We Partner with Aggregators

In fact, we make your job easier:

• One integration gives you access to multiple EHRs

• You retain control over pricing and packaging

• You gain incremental, programmatic-ready supply

We’re here to reduce friction — not replace relationships.

Like Real Estate: We Represent the Seller, You Represent the Buyer

• EHRs are our clients.

• Agencies are yours.

• And just like a good real estate deal, things work better when both sides are well-represented.

Lane4.io simplifies the connection so you can scale the impact.

Let’s build together.