It Just Became Easier for EHRs to Sell Programmatic Ad Inventory

Dec 17

If you’re an EHR platform, you already have something incredibly valuable: ad inventory. Your platform connects healthcare providers who make decisions every day—a premium audience that life science advertisers are eager to reach. But how do you sell that inventory at scale without the hassle? That’s where LANE4.io comes in.

We simplify connecting your existing inventory with top healthcare advertisers, turning unused space into scalable, effortless revenue. Here’s how we help you win.

Why Programmatic Advertising for EHRs?

Programmatic advertising automates selling ad space to life science brands. It’s perfect for EHRs because:

You Have the Audience: Healthcare providers are decision-makers. Advertisers want in.
No Extra Work: Your ad inventory is ready to go. We use technology to connect it to demand.
Scalable Revenue: Ads run automatically, generating revenue without disrupting workflows.

With LANE4.io, you can maximize your existing ad space and tap into more demand—effortlessly.

How LANE4.io Makes It Simple

1. We Handle the Technology

Our platform seamlessly integrates with your existing infrastructure. We serve ads in real-time, ensure performance is optimized, and manage all the backend complexity so you don’t have to.

2. We Connect You to More Advertisers

You’ve got the inventory—we bring the demand. LANE4.io is your one-to-many connection for access to demand-side platforms (DSPs), connecting your ad space to a variety of life science advertisers who are ready to buy. No cold calls, no legwork—we’ve got it covered.

3. We Optimize for Results

Selling ad space is just the beginning. LANE4.io helps you track key performance metrics like:

Fill Rate (how much of your inventory gets sold).
RPM (revenue earned per thousand impressions).
Engagement (how often users interact with ads).

We fine-tune everything so your inventory works harder for you.

Why EHRs Choose LANE4.io

Plug-and-Play: Your inventory is already there—we help you sell it.
Unmatched Demand: We connect you to life science advertisers who are ready to buy.
Effortless Optimization: We manage performance so you get the most value from every ad.
Hands-Off Simplicity: No added complexity, no additional resources—just revenue.

With LANE4.io, turning your platform’s ad inventory into a revenue engine has never been easier.

Ready to Unlock More Revenue?

Your ad inventory is ready. The advertisers are ready. LANE4.io makes the connection simple, scalable, and profitable. Let’s turn your platform into a growth driver without disrupting what you do best.

Chad Gottfrid https://www.lane4.io