How The Grinch Stole EHR Advertising

Ah, the holidays are here, and the snow softly falls, As doctors scurry about through their EHR halls. But up on Mount Cringe, with a scowl quite grim, The Grinch sat pondering, his patience worn slim.

“These EHRs,” he sneered, “should stay stuck in their ways! Managed service I/Os—that’s the model that plays. They’re hard for people to manage, and that suits me fine, No transparency needed, I keep what is mine. They’re more expensive, and change makes me frown; so why should I let them tear my beloved sales process down? “

He paced, and grumbled; his logic seemed sound, “I don’t want change. I’d rather drive ad revenue to the ground! But what if,” he mused, his green face turning bright, “There’s a smarter way to sell ads that fits just right?”

He scratched his green chin, his frown started to fade, “Programmatic—if cleverly played, Could tailor EHR ads, with precision and care, Showing treatment options and insights beyond compare!”

“Programmatic ads aren’t just banners to fear, They’re measurable, scalable, smarter, my dear. With LANE4.io to guide the way clear, Programmatic ads could bring EHRs holiday cheer.”

He leapt to his feet, his doubts cast aside, “Programmatic is the future—there’s no need to hide! Ad revenue streams could soar to new heights, driving revenue for EHRs through long winter nights.

So EHRs heed my green warning, my lesson hard learned: Managed service was fine, but you should be concerned. The future is programmatic, the data won’t lie— It’s the season for change; let EHRs fly high!”