Turnkey Access To Health Inventory
Single Point of Access to Endemic, Point-of-Care, and EHR supply unified, scalable, programmatic-ready.
Health Inventory Agencies Buy and Brands Need
Life science brands want to reach HCPs where it matters most.
HCPs report
61%
Higher Trust
in ads placed in endemic, HCP-focused environments compared to digital channels
The Demand Exists. The Access Doesn’t
Top 5 Reasons For Limited Programmatic Access To Health Inventory:
Revenue risk
Loss of control
Technology gaps
Integration hurdles
Resource strain
Health publishers know their inventory is valuable, but most haven’t fully embraced programmatic.
Moving From Friction To Flow
Lane4.io exists to take the weight of publisher challenges off the demand side.
By solving revenue, control, and tech barriers on behalf of publishers, we make premium health supply seamless for agencies and DSPs.